Upfront research and analysis reduce marketing costs by ensuring our clients pursue the projects with the highest probability of success.
Strategic Creations provides first-hand experience and upfront research and analysis that are critical for early team strategy. Our clients get a jump on the competition by knowing proposal requirements ahead of the solicitation’s release. Our thorough pipeline management ensures business development is linked to the company’s cash flow planning.
- Gap analysis: evaluation of proposal requirements and our clients’ solution options
- Comprehensive market research and analysis
- Pipeline management (opportunity searching, tracking and evaluation)
- Early evaluation of the success probability on a pursuit, including competitive assessment
- Project relevancy planning to ensure that all proposal requirements are met or exceeded
- Formal capture planning, teaming and early narrative strategizing
Strategic Creations stepped in and prepared a formal capture plan and success strategy for one of our large IDIQs. With their help working with our Senior Management team and team partners, we put together a winning plan and team. Thank you Strategic Creations for your advice and proactive approach!